Making the entire industry’s workforce more diverse is crucial to our ability to grow participation in the sport and attract new talent to the business.
We are committed to recruiting, developing, engaging and retaining diverse talent at all levels, in all disciplines, and in all locations across the Association. Workforce diversification requires an intentional, multi-pronged effort to achieve the diversity of talent that will provide multiple perspectives to drive increased creativity, innovation and success. The major aspects of our strategy include PGA LEAD, the PGA Minority Collegiate Championship, PGA WORKS Fellowships and our diverse slate protocol.
PGA LEAD is our leadership development program designed to identify, mentor and progress PGA Professionals from diverse backgrounds into volunteer leadership roles at the Chapter, Section and National levels of the Association. This two-year program exposes participants to all aspects of volunteer leadership, preparing them to serve within the PGA and on nonprofit boards within their communities. The program actively facilitates networking opportunities within the organization, which are a critical component of furthering their ability to advance into the elected roles of the Association. In December 2017, PGA LEAD graduated its first class of 15 participants. There are currently an additional 30 PGA Professionals enrolled in the program.
The PGA Minority Collegiate Golf Championship is another program that fosters talent development among those from diverse backgrounds to consider PGA Membership and the business of golf as a career path. The Championship, now in its 32nd year, and owned and operated by the PGA of America since 2006, brings together top student-athletes from historically black colleges and universities (HBCUs), Hispanic-serving institutions (HSIs) and other minority-serving institutions. In addition to the competition, which students can use to pass the PGA Playing Ability Test (PAT), a Business of Golf Career Expo and professional development seminars are offered, giving these rising stars the opportunity to explore internship and entry-level employment opportunities within the golf industry. For more information on the PGA Minority Collegiate Championship, see pgaminoritychamp.com.
Learn more about our efforts in the PGA WORKS Fellowship section of this report.